FEATURED WORK

StoneyBrook Suites

INDUSTRY

Hospitality

LOCATION

Sioux Falls, SD

EXPERTISE

Web Design
Web Development

PLATFORM

WordPress

PROJECT

01.

Challenges

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“Americaneagle.com was able to implement our ecommerce website quickly, on time, and on budget. It is now very easy for the customer to place their order and create revenue, so they’re a big part of our success story. There’s no possible way I would consider doing business with anyone else.”
David MacNeil Founder/ CEO

02.

Solutions

The focus was split into two key areas: streamlining a visitor’s user journey and booking process, and bringing the in-venue Bounce experience to life online.

During the UX phase, we explored implementing a structured navigation throughout the website, which allows users to move seamlessly through to the end goals of their journey. Additionally, we also placed the call-to-actions more strategically to increase booking conversions and also inform users of everything Bounce has to offer.

Bounce’s energetic personality and exciting new branding allowed us to experiment and be more playful with animation to make the digital experience more dynamic. We looked at using circular page transitions, on scroll animations and interesting ways in which content appears on the site, all of which keeps users engaged and translates through to the mobile experience.

The final result is a stunning website with a new and improved look and user experience, which also feels inclusive for everyone and reflects Bounce as a brand!

Before
before v2after
After

03.

The Results

Top-ranking on Google, substantially increases qualified leads
The site appears on the very first page of Google and search engines (including the top-three placement) in numerous key searches, see the numbers
INCREASE IN QUALIFIED LEADS & SALES
760%
INCREASE IN TARGETED TRAFFIC FROM SEO
23X
IMPROVEMENT IN CONVERSION RATE
174%
IMPROVEMENT IN COST PER LEAD
257%
Data collected 3 months after the go-live.

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